TechMedia IBS Digital Marketing Solutions

TechMedia’s effective online marketing strategies involve an extensive set of powerful tools and methodologies of promoting business, products and services through the Internet.

Our strategies include a wider range of marketing elements than traditional conventional marketing due to the extra channels and mechanisms available through the Internet.

We deliver results that help our clients achieve their business objectives. We manage our clients’ accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI.
Our outstanding results are due to our complex and tailored approach which includes a detailed overview of our client's business and aspirations for Pay Per Click advertising, as well as a review of options featuring a prioritized list of recommended activities.
TechMedia’s online marketing concept delivers several added benefits including:
- Effective growth in potential
- Reduced expenses & higher ROI
- Elegant effective communications with existing & potential clients
- Better control and measure of strategy and effectiveness
- Improved customer service
- Competitive advantage
Online marketing also known as Internet marketing, Web marketing, digital marketing and search engine marketing (SEM) is the new age’s answer to technological advancement in effective marketing. TechMedia is a complete solutions centre, partner with us and to drive business to new heights.
Online marketing offers a broader spectrum of benefits encompassing a wide range of factors including industry, geographic location, campaign types, objectives etc. Effective online marketing programs leverage consumer data and customer relationship management systems, thereby facilitating the best and effective need based solutions for each business, this making TechMedia an essential partner for business going forward! We effectively help bring more relevance thus increasing turnover. TechMedia’s online marketing connects organizations with qualified potential customers, taking business & solutions development to a much higher level than traditional marketing/advertising.

We synergistically combine creative and technical web tools, including design, development, sales, advertising, industry passion and experience while focusing on primary business models:
- E-commerce solutions
- Lead-based websites (or targeted lead generating websites)
- Affiliate marketing
- Local search (or search engine technology) TechMedia Online marketing advantages in detail:
- Much lower costs: reach much larger audiences at a fraction of traditional advertising costs, TechMedia creates more appealing targeted consumer ads. Effectively assuring more value for every cent spent!
- Ultimate flexibility and convenience: online marketing allows for more leverage on time and convenience. Consumers research and purchase products and services anytime around the clock with campaigns visible 24 hours every day, deliberately targeting consumers actively seeking specific products and services.
- Comprehensive Reports and Analytics: TechMedia facilitates efficient statistical results to measure the strength, progress and effectiveness of each digital marketing campaign. Partnering with TechMedia provides access to ongoing professional consultation and reviews to ensure solution effectiveness and alignment to campaign objectives.
- Multiple and custom options: TechMedia provides various solutions that are available either in recommended service bundles or custom solutions based on individually unique business needs. These options include;
- PPC (pay-per-click advertising)
- SEO (search engine optimization)
- SEM (Search Engine marketing)
- SMO (Social Media Optimization)
- Image & Video marketing
- email marketing
- Viral Marketing
- Mobile Marketing
- Local search integration (like Google Maps). Amongst other things
Online marketing has outsold traditional conventional marketing in recent years and continues to facilitate the highest growth and effective market takeovers in most industries. TechMedia is the ultimate partner for business to capitalize digitally, making the most of the internet, consistently giving the edge and ensuring our clients stay head and shoulders above the rest. Contact us today, we are here at your service!

TechMedia Search Engine Optimization
Search Engine Optimization (SEO) builds strong online presence, effectively increasing the visibility of websites and web pages in all search engine’s “natural” (“organic”) search results.
In this process TechMedia uses multiple tools & methods to improve the digital market visibility, increasing exposure for brands, products, services or causes. Search Engine Marketing mechanisms encompass Search Engine Optimization (SEO) elements, social networking, bid placement, pay-per-click (PPC), contextual advertising, paid inclusion, geo-mapping, AdSense and AdWords, content marketing, as well as multiple media formats, such as YouTube and geo-specific marketing and strategies that help create strong online presence.
TechMedia’s effective Search Engine Marketing tools maximizes search results & exposure by targeting and driving Web traffic, ultimately delivering increased lead generation, which translates to sales. The majority of search engine page results come from unpaid/natural or ‘Organic’ searches, which the internet users hold in higher regard. Natural search results are also generally more popular with all search engines, their search algorithms are set favourably for organic content as it creates and increases credibility.
TechMedia SEO optimizes websites, blogs and or landing pages deliberately creating top search engine placement, on Google amongst other search engines. This is essential as only 15 percent of searchers according to Google statistics continue beyond page one.

Social Media Marketing
TechMedia Social Media Optimization (SMO) uses numerous social media platforms and communities to generate publicity, increasing awareness of products, services, brands and or events.
TechMedia has the expertise to take full advantage of the Social Media boom to help promote and grow businesses. We cover multiple social media outlets including RSS feeds, social news and bookmarking websites! We utilize social networking sites and platforms such as Twitter, Facebook, Pinterest, YouTube and so many other blogging sites and networks.
TechMedia SMO is very similar to Search Engine Optimization (SEO) in that the goal is to generate traffic and awareness for websites and web platforms. TechMedia (SMO)’s special focus is optimizing websites and their content and enabling them in terms of sharing & discoverability across the social media and social networking universe.

Pay Per Click (PPC) Management
Pay Per Click Advertising (PPC/Adwords) is a search engine advertising component where we facilitate advertisers to bid on keywords relevant to their products or services, promotions and other variables, generating solid leads and increasing sales.
CPC or ‘Cost per Click’ is the amount paid by advertisers to search engines for each hit on paid search results or ads. Pay Per Click (PPC) is the term for the Internet advertising model as mastered by TechMedia. The price paid by advertisers to search engines–that is, the CPC–varies depending on the search engine involved and the competition level for each particular keyword.
Paid searches are often contrasted to organic search results, or search results that aren’t based on any commercial arrangement. Organic search results are “natural” or “real” in that they are based on an algorithm designed to deliver the most relevant and useful results to users. Paid search results, on the other hand, are influenced by a contractual promotion plan between the advertiser and the internet service provider (ISP)

Local or Geographic SEO
Local or Geographic SEO increases visibility of your business by driving your website to the top of local listings. If you have a local business, you need geographically-relevant traffic to your site through specifically targeted local rankings that will launch your company to reach the target customer demographic in your market. Not every business can operate on a nationwide or global scale, TechMedia will help you to be relevant, avoiding spending money on irrelevant leads!
TechMedia offers a local SEO search strategy specifically tailored to your location to ensure the right external location signals are sent as well as inbound links, on-page and social signals, and review signals to Google about the locations most relevant to your business. We use marketing strategies that allow you to build a stronger relevant customer base that allows your business to grow organically locally.
We put great effort to achieve higher rankings in local search results, regularly checking the traffic source and continuously re-evaluating information for accuracy. We create profiles on popular classified, web and social media platforms, and provide useful information to target audiences locally.
We also ensure that your business appears in local searches not only on desktops, but also on mobile devices and tablets. Our goal is to earn outstanding listings on top of your local traffic competitors by ensuring you tick all the necessary boxes of the relevance triangle!
With the TechMedia approach our approach your website will correctly target your audience which will significantly increase your profitability. Our team keeps your business’ online listings accurate and optimized for potential customers and mapping systems, providing an easy access your information and your business location, always seeking to have your company correctly indexed!

Email marketing | Bulk Messaging Solutions!
TechMedia Email marketing | Bulk Messaging Solutions provide an effective connection with your targeted audience and gives you a great return on investment. Reach out to your current and potential customers and keep them updated on your company’s latest deals and news through newsletters and notifications!
Research proves & Marketers agree that email is a key to keeping in touch with the market, especially for ROI and developing long-lasting profitable relationships. A personalized, segmented and targeted email marketing campaign is important for brand awareness and drive conversions.
Our experts use tools, strategy, implementation and result tracking in order to achieve the best possible brand engagement. We can take care of your complete email marketing strategy from template design to tracking and reporting, in order to avoid shooting in the dark, but being fully aware of your reach!